Culver City’s Jukin Media on Friday named Lee Essner as president and chief operating officer and Jeff Levin as director of talent.

Jukin acts as a liaison between creators of viral videos and television show producers looking to use the videos. Essner joined the company as an adviser last year. He previously worked at Miracle Mile’s Weddingchannel.com. Levin will be in charge of recruiting new online video talent to the company.

“They both have tremendous experience and connections and a really great knowledge base,” said Mike Skogmo, Jukin’s director of communications. “Lee specifically has a really great experience with startups and building companies. We’re very excited about it.”

Jukin, led by chief executive Jonathan Skogmo, moved to a 6,400-square-foot facility Culver City from Hollywood Monday.