HookLogic, a New York commerce search advertising company, has established its West Coast office in Santa Monica.

Patrick Cartmel, senior vice president of client service and strategy, will split his time between Santa Monica and Seattle, where he is based, to run the office. Cartmel previously worked as vice president of national accounts for digital advertising company Undertone.

HookLogic focuses on placing paid product listings in people’s search results and names Google and Amazon as its biggest competitors. Cartmel said HookLogic’s strongest brand partners have long been in consumer electronics, toys and baby products. He expects consumer packaged goods to be a huge focus this year.

HookLogic has previously run campaigns for Walmart, Intel, Target and Walt Disney Co.’s DVD and games divisions. Clients that will specifically be serviced out of the Santa Monica office include Microsoft and Clorox. HookLogic also works with publishers such as Rakuten and Newegg.

Cartmel declined to share revenue numbers, but said the company has seen exponential growth. HookLogic now has 140 employees, up from 90 staffers the previous year. HookLogic will fill its West Coast office with up to 10 employees, including new hires and those who have relocated from its New York headquarters.

“We see L.A. as the highest growth market for us on the West Coast and, really, west of the Mississippi going into next year,” he said. “We think it’s very valuable to have face time in front of folks so we can tell people about the story and make them comfortable.”

HookLogic’s total funding to date is $23 million. Investors include Intel Capital and Bain Capital Ventures.

Staff reporter Melissah Yang can be reached at [email protected]. Follow her on Twitter @MelissahYang for the latest in L.A. tech news.