El Segundo-based education software startup GoGuardian has launched Admin 2.0, a platform that uses artificial intelligence to enhance students’ behaviors online, according to a statement.

The new platform features Smart Alerts, which utilize AI to categorize web content and provide educators more feedback on students’ activity. The alerts allow teachers to send students personalized messages and feedback while they browse.

“Admin 2.0 makes it easier for educators to understand the content that students are accessing on the Internet, while still empowering students to explore resources openly and learn digital citizenship,” Chief Executive Aza Steel said in an email.

Steel said the product was created from the insights and feedback from thousands of customers and test users. The company offers a cloud-based filtering system for school computers, regardless of where they are used. More than four million students and 44,000 educators use GoGuardian nationwide.

The company’s primary customers are K-12 schools. A spokeswoman said GoGuardian has numerous customers in the greater Los Angeles region, including Camarillo Pleasant Valley School District.

Annual costs start at $7 a license, but vary on the number of licenses purchased, length of contract term, and number of products purchased.

Reporter Natalie Hoberman can be reached at [email protected]. Follow her on Twitter @hobermannatalie.