Digital advertising agency Dustland of Culver City has been acquired for an undisclosed sum by Boston’s Verndale.

Dustland Chief Executive Minh Le said he thought his company had a few more years of growth ahead, but ultimately believed it would be better positioned in the long term by joining forces with Verndale.

“It’s one of those cases where one plus one equals three,” said Le. “I think we have the opportunity to grow exponentially with the acquisition, so I wanted to seize the opportunity now.”

Dustland builds websites, apps and digital-marketing campaigns on behalf of consumer brands such as HBO, Volkswagen, Visa and Taco Bell. The company specializes in using customer experience management programs, such as software program Sitecore, to analyze the impact of digital advertising on consumer buying behavior.

Verndale offers similar services to companies such as Stanley Black & Decker Inc. and Carnival Cruise Lines. With Dustland in the fold, Verndale expects to strengthen its West Coast presence and double revenue in 2015 as compared to 2014.

All of Dustland’s 35 employees will remain in Culver City, pushing Verndale’s employee count to nearly 200. Dustland’s Le will also join Verndale as a managing partner, running West Coast operations.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.