Culver City ad tech firm DataPop has been acquired by Criteo, a marketing analytics firm in Paris, according to the French company’s fourth quarter earnings report released Wednesday. The terms were not disclosed.

In October, DataPop launched a new product called OmniAds, which helps transform a retailer’s online product listings into ads for search and shopping engines. OmniAds supports publishers such as Google, Bing, Pinterest, Polyvore, eBay and Amazon.

DataPop’s clients include Pier 1 Imports, Sport Chalet, OpenSky and NewEgg.com.

DataPop was founded by online marketing veterans Chris Bolte, John Zimmerman and Jason Lehmbeck 2008. It has received more than $9 million in venture funding, according to Crunchbase, from firms including Rincon Venture Partners in Santa Barbara and Pasadena’s Momentum Venture Management.

Dan Chen, managing director at Siemer & Associates in Santa Monica, said big data companies are hot commodities right now.

“This transaction represents the latest in a growing trend of M&A and investment activity focused on data driven marketing, audience and shopper attribution data, and marketing analytics companies,” he said in an email.

DataPop did not immediately return a request for comment.