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Cosmetics E-retailer Beautycounter Raises $13 Million

Cosmetics and personal care e-commerce site Beautycounter of Santa Monica has raised a $13 million round from 33 undisclosed investors, according to a filing with the Securities and Exchange Commission.

Beautycounter sells online skin care and cosmetics products, such as women’s makeup, soap and lotion. The company claims its products are non-toxic and eco-friendly.

Beautycounter raised $21.3 million round from a group of investors including San Francisco’s TPG Growth in 2014. This latest funding round brings investment in the Beautycounter to nearly $42 million since it launched in 2013.

A spokeswoman for Beautycounter declined to comment.

Technology reporter Garrett Reim can be reached at greim@labusinessjournal.com. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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