App Maker Mobile Roadie Bought by Competitor Intellectsoft


App development shop Mobile Roadie, whose clients include Taylor Swift and the Dallas Mavericks, has been acquired by competitor Intellectsoft of Palo Alto for an undisclosed amount.

Santa Monica’s Mobile Roadie has an app builder program that customers can use to construct apps without coding knowledge. The platform uses pre-made themes, designs and features, such as push notifications, picture galleries and video players. Apps built with Mobile Roadie’s technology have been downloaded more than 60 million times.

“Mobile Roadie has grown into much more than an easy-to-use app builder over the past few years,” said Uri Soroka, Intellectsoft’s chief operating officer, in a statement. “What they have now is a comprehensive publishing platform that boosts app performance with dynamic mobile marketing campaigns. Beacon technology, action triggers, gamification – all the weapons today’s publishers want in their arsenals.”

Mobile Roadie’s clientele includes The San Diego Zoo, Cal State L.A. and Wynn Las Vegas. In addition to Mobile Roadie’s customers, Intellectsoft said the acquisition would also boost its app development capabilities.

Mobile Roadie was co-founded by Michael Schneider in 2008. He stepped down from his role as chief executive in July to found a new startup named Service, a software and service company that resolves business complaints on-behalf of disgruntled customers.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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