Startup accelerator Amplify has announced a new $8 million funding round.

The investment, which is part of an ongoing venture round, included a mix of institutional investors and angels. Among the contributors were Santa Monica funds Greycroft Partners, Karlin Ventures, and Siemer Ventures, as well as media types such as former NBC chairman Ben Silverman. This latest round brings the total raised for the Venice outfit to $12 million.

Along with Amplify, accelerators Muckerlab and Launchpad launched in 2011 and have been significant players in the Westside’s startup boom. Amplify was co-founded by veteran investor Paul Bricault and entrepreneur Jeff Solomon.

To date Amplify has taken on 26 companies, which have raised $30 million in outside funding and three exits.