Founder, Chair,
Chief Executive, Sitrick and Co.

Sitrick is a go-to guy for crises public relations. His communications agency also works litigation support and corporate communications and counsels startups. Sitrick cautions that hiding behind “no comment” puts “you in a free-fire zone.” Clients have included Activision Blizzard, Cerberus, Guggenheim Partners, KKR, Los Angeles Dodgers, MGM, NBCUniversal, Sony Pictures, Steven Spielberg’s production company, labor unions and talent agencies. Individual clients have included Toni Braxton, Erin Brockovich, Kobe Bryant, Sean Combs, Roy Disney, David Duchovny, Eminem, Bill Gross, Hulk Hogan, Paris Hilton, and the cast of “The Simpsons.” Sitrick’s Brentwood-based agency was founded in 1989.

YEARS ON THE LA500: 8