LA500 2022: Robert Kyncl

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LA500 2022: Robert Kyncl

Chief Business Officer, YouTube

Kyncl has been at YouTube since 2010 and oversees commercial, creative and content partnerships for the Alphabet Inc.-owned streaming video platform. In January, Kyncl announced a strategic shift for YouTube, including a pivot away from original programming. He said the streaming service is set to double down on several key initiatives, including a pivot away from original programming. He said the streaming service is set to double down on several key initiatives, including funds supporting independent artists and Black creators, as well as a livestream shopping program to drive ecommerce sales. Prior to joining YouTube, Kyncl was vice president of content at Netflix Inc., Where he oversaw content acquisition and partnerships for the company’s streaming service.

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