Santa Monica officials are preparing to get with the times by repealing a 1954 ordinance that prohibits “personal introductory service, marriage bureau, lonely hearts club, or other business of a like nature” from operating within the city limits.
Officials note dating services have evolved in the past 56 years and are no longer seen as sleazy. One holdover from a more puritan era remains: The city proposes to keep in place a ban on escort services.
“With the advent of computer technology, personal introduction and dating services have expanded and become a common and reputable way to meet others for social interaction,” a City Hall report stated.
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