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Friday, May 27, 2022

Screenwriter Michael Elliot Starts Nail Salon for Men

Dudes across the country will now have their very own man cave-like space to get a manicure and pedicure.

Hollywood nail salon Hammer & Nails, which targets male customers, announced that it sold 183 franchise licenses in eight states last month. And it will be opening four locations in the next six months, including one in Folsom.

Founder Michael Elliot said the interest has been overwhelming.

“I walked away from a successful career as a screenwriter to do something foreign to me,” Elliot said. “And to be at this point where we’re on our way to being the next great men’s brand – I’m pinching myself. It’s cool.”

Elliot’s screenwriting credits include 2002 film “Brown Sugar” and 2010’s “Just Wright.”

Franchisee Michael Fluegge signed on to sell and open 83 franchise locations in Florida, Georgia, and North and South Carolina. Fluegge said he became interested in the concept after Elliot’s appearance on ABC’s “Shark Tank” in 2014.

Elliot said customers can expect the new locations to offer the same look and services as its original Hollywood shop, including oversized leather chairs with personal TVs and headphones. Services range from a basic $23 manicure to a $120 “Jack Hammer” package, which includes a hand and foot treatment featuring a custom Tennessee whiskey and brown sugar scrub.

The idea, said Elliot, was to make the idea of nail treatments more appealing to men – particularly those who would never think to visit a nail salon.

“If I could create a place for a guy who would never set foot in a nail salon, I could be inventing a market as opposed to catering to one,” he said. “That was in my mind.”

Hammer & Nails expects to have 250 locations across the country by 2021.

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