Proptech Firm Makes Its Debut

Proptech Firm Makes Its Debut
Interface: Screenshots of StackWrap’s dashboard.

Another proptech company has entered the Los Angeles real estate market – this one with the goal of consolidating other software servers into one.

Targeting single sign-on and user adoption to better streamline the use of technology in the real estate industry, StackWrap centralizes the proprietary workflow of brokerages and consolidates tools into one online workspace.

The Redondo Beach-based company, which launched its first product in May, offers various stack management solutions designed to optimize the day-to-day workflow for real estate agents, brokers and other staff.

“We are thrilled to introduce StackWrap to the real estate community,” Max Fitzgerald, founding partner and chief executive of StackWrap, said. “Our mission is to be able to provide a user-friendly and fully customizable platform that empowers users to utilize their existing tools efficiently and effectively.”

Fitzgerald, who is also the cofounder and chief executive of his own active brokerage firm, Craft & Bauer Real Estate Co., created StackWrap in response to the lack of organization he saw many agencies struggle with internally.

“The good thing is that both companies overlap each other quite nicely,” Fitzgerald said. “Especially since I’m very used to the efficiencies of the product. And just to see how my agents have reacted to having everything consolidated, it does dovetail quite nicely into having conversations with other brokers or other team leaders.”

Product breakdown

StackWrap, which is available in three different membership tiers, starts at $349 per month plus a $1,500 one-time setup fee. This plan includes one to 10 company seats for staffers, broker on-boarding and more. It allows users to choose their own preferred integration tools and does nothing more than marry them into one server.

“One of the biggest things that we built was our ability to integrate with third-party tools,” Fitzgerald said. “We’re going to give our StackWrap users the ability to just build in their tools that they’re already using. You don’t have to abandon your existing tools, just put them all in one spot. I think that’s our biggest differentiator as a company and as a proptech product.”

But while StackWrap acts a pure consolidator in the proptech sphere, as it hits a more critical mass of users, Fitzgerald said StackWrap wishes to collaborate with preferred partners by one day offering user recommendations.

“We’d love to grow to as many users as we possibly can,” Fitzgerald said, noting a goal of growing to 1,000 users over the course of its first year. “And I think aligning with different third parties during our infancy as a company is a smart thing for us to start to do.”

And although StackWrap has launched as a purely real estate vertical, Fitzgerald shared that the broader vision of the product is to tap into other industries that are looking for tech stack solutions.

“Once we can prove the model in real estate, I think the two-to-three-year goal is going into different industries because it’s such an agnostic tool,” Fitzgerald said. “Because any company in any industry that has a tech stack that is disorganized, where they want everything in one spot, this can be a really good solution for that problem. That is the foreseeable future of the path that we’re going down for sure.”

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