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Friday, Aug 12, 2022

Marketing Firm Trailer Park Settles Down in Hollywood

Entertainment marketing agency Trailer Park, which specializes in creating trailers for motion pictures, including for recent films such as “The Judge,” “Guardians of the Galaxy” and “Godzilla,” has expanded its commitment to Hollywood.

The company signed a lease earlier this month for a sixth floor in the 12-story building at 6922 Hollywood Blvd., expanding the company’s presence by more than 15,000 square feet to 86,270 square feet overall.

Trailer Park, which has rooftop signage at the property, has been in the building since 2001, when it occupied just two floors. The company expanded to five floors in 2008, consolidating offices from Culver City and elsewhere in Hollywood.

Andy Lustgarten, corporate managing director in the downtown L.A. office of Savills Studley, represented the tenant in the deal. He declined to disclose terms of the Trailer Park lease deal, other than to say it was for about four years.

According to real estate data provider CoStar Group Inc., owner Hudson Pacific is asking about $3.90 a square foot a month. At that rate, Trailer Park’s lease would be valued at just over $2.8 million.

Lustgarten said Trailer Park had been looking for expansion space in the greater Hollywood area for six months before finding space in the building it already occupies.

“The building they’re in has historically been 100 percent leased, with very few vacancies,” he said.

The floor Trailer Park will take over in January was previously one of two floors occupied by the building’s former landlord, Hollywood developer CIM Group. The developer sold the building to Hudson Pacific in 2011 for $92.5 million. CIM will move to the Mid-Wilshire area by the end of the year, where it is renovating three buildings it bought in April from insurance company Farmers Group Inc. in a portfolio deal valued at $91 million.

Steve Salas, an executive vice president of Madison Partners, represented landlord Hudson Pacific in the Hollywood lease deal.


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