Disney’s New Thrill Ride: Selling Luxury Vacation Homes

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The Walt Disney Co. is launching an ambitious effort to woo some of the nation’s most affluent travelers, building multimillion dollar homes in a new gated community it’s creating at its famous Florida resort.

About 30 properties – listing for $1.5 million to $8 million – will be available for purchase this year in the 980-acre Golden Oak resort community at the Walt Disney World Resort in Orlando. The company aims to ultimately build 450 homes there, each between a quarter acre and three-quarters of an acre in size.

The development will include an onsite Four Seasons hotel that offers spa services and golf course access to residents. The community will also have a clubhouse, a concierge and access to Disney’s facilities. About half the acreage will be a “conservation area.” Disney’s effort comes at a difficult time. Even though the nation’s economy is regaining lost ground, Florida’s real estate market continues to founder.

&#8226 Read the full Wall Street Journal story.

&#8226 Read the full Associated Press story.

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