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Vertebrae’s AR tool allows consumers to virtually try on apparel.

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AR Startup Vertebrae Rides Ecommerce Wave

Company’s tech sees increased use amid lockdowns

The quarantine that has fast-tracked ecommerce — it’s expected to increase 18% to $709 billion this year and represent 14.5% of total U.S. retail sales, according to industry researcher eMarketer Inc. — has also been a boon for augmented reality software developers focused on retail.

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