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Amazon Drops Price of Ring Doorbell Inc. didn’t waste any time dropping the price of Ring Inc.’s video doorbell to $99.99 from the prior retail price of $149.99. The announcement came on April 12 at the same time Amazon and Ring officially closed the $1 billion acquisition.

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Amazon to Acquire Ring for Estimated $1 Billion

In a deal expected to be worth at least $1 billion, Amazon will acquire Ring, a Santa Monica-based startup that makes security cameras and doorbells operated through smartphones.

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