June 29, 2015
Blond Ambition: Mattel’s Barbie doll, which is getting its first live-action movie treatment.
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Although Mattel Inc. has a proposal before the city of El Segundo to significantly expand its 12.5-acre headquarters, a company spokesman said the project isn't actually going to be built, at least not yet.
Mattel casts sales fortune with big-screen tie-ins
Mattel hopes to produce more sales by casting toys such as Barbie in live-action films.