It’s been said that if you love what you do, you’ll never work – because if you’re doing what you love, that’s not work. Young L.A. entrepreneurs such as ALEX CAPECELATRO, below, the 26-year-old founder of Santa Monica social media platform At the Pool, exemplify the value of passion in business. They all put in long hours, but they’ve chosen paths that fit their talents and belief systems, too. Capecelatro created his social networking site because he thinks people should
connect in the real world, not just online. Or CLAUDIA ARAGON, a 25-year-old who discovered the sandals of the Amalfi Coast and Capri during a two-year stay in Italy. She was so passionate about their quality that she would practically force her American visitors to give them a try. She now has a company, Cornetti, that imports the custom-made footwear. Read about Capecelatro, Aragon (both
profiled on Page 29) and 18 others in this section, the Business Journal’s annual roundup of 20 Angelenos still in their 20s who launched and run their own companies.
