Would you pay to listen to your favorite radio personalities?

MICAH WINKELSPECHT

Chief Executive

Gem

A podcast, especially due to its temporal nature, is much less valuable to me than a movie or other form of entertainment. I’d much prefer to make a micropayment of say 50 cents or a few fractional bitcoins for a single episode.

LISA ELIA

Chief Executive

Elia Erickson Consulting

There’s so much free content that unless the radio personality were providing very specific useable and valuable information, I would not pay for access to a podcast.

TORREY McCLARY

Partner

Hogan Lovells U.S.

I listen to the radio during my daily commute, but I’m not personally invested in any one particular radio personality. I would probably not pay for this kind of premium content.

KEITH NIETUPSKI

Programming Executive

ABC Family

I would pay to listen to a personality I feel contributes to my everyday life. Even though there are plenty of free options out there, that doesn’t necessarily mean they’re great options.

DENIS WOLCOTT

President

Wolcott Co.

I can’t think of anyone I would pay for, unless Mark and Brian (formerly of KLOS-FM) reunited. The business model for paid access to premium content is still a work in progress. I’d rather see sponsors and advertisers underwrite the material so we can access it for free.

JAMIE HOLLOWAY

Global public relations director

Citizens of Humanity

I would pay to continue listening to “Serial,” a new podcast from the creators of “This American Life.” But in general, it’s probably not something I would naturally consider.