View-Master’s 3-D discs of scenic attractions and tourist destinations are no longer a good fit for the Fisher-Price division of El Segundo toy maker Mattel Inc.

The iconic reels of tourist attractions, often packaged with a clunky plastic viewer and first sold to promote 3-D photography, are ending their 70-year run after years of diminishing sales. But the format won’t go away entirely.

Fisher-Price, based in East Aurora, N.Y., will keep making better-selling reels of Shrek, Dora the Explorer and other animated characters, a spokeswoman said.

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