Roscoe’s House of Chicken & Waffles
Year founded: 1976
Core business: Chain of restaurants
Top executive: Herb Hudson
Sales in 1992: $2.5 million
Sales in 1996: $5 million
Employees in 1976: 10
Employees in 1997: 120
Goal: To become an industry leader in casual dining.
Driving force: Pride. “Our slogan is, ‘What a difference pride makes.'”
