Long before he reached the lofty status of party planner to the stars, Randy Furhman of Creative Concepts planted the seed for his newest venture what he envisions as the perfect brownie.

Furhman has been creating party themes and food for 30 years for such stars as Elton John, Olivia Newton-John and Robin Williams. Now, he has joined forces with restaurateur Madelyn Alfano to cook up Brownie Points, a Web-based business that delivers their sumptuous brownies and cookies anywhere in the world.

The seed for the company was planted back in 1968 when Furhman was a box boy at Gelson’s Market and came up with a unique way to thank the customers who had been so nice to him throughout the year. He baked white chocolate raspberry brownies and shared them with several lucky customers.

Now he has partnered with Alfano, a former prot & #233;g & #233; who owns the Maria’s Italian Kitchen chain, to market these uber brownies. They donate a portion of the proceeds to children’s charities.

Among the rich choices at the site, www.browniepts.com, are a decadent fudge brownie, as well as the off-beat flavors of “Joyful Almond,” “Butterfinger,” “Cool Mint,” “Nuts Anyone,” “Triple Threat” and “Just Plain Delicious.”