After a tepid holiday shopping season, retailers are hoping that an earlier launch of full-price spring apparel will attract shoppers with gift cards in hand and break the industry’s recent reliance on discounting.
Apparel retailers from AnnTaylor Stores Corp. to Abercrombie & Fitch, Guess Inc. and retail leaders like Federated Department Stores Inc., are showcasing new clothes at full prices earlier than ever, hoping to entice shoppers on the lookout for the new and fashionable.
