‘Pop-up’ Stores Becoming Overnight Sensation

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For most retail stores, staying in business for only a few days would be considered a major flop. But a growing number of merchants are opening shops and abruptly shutting them down soon after — on purpose.

These quickie retail operations — known as pop-ups — are showing up throughout Southern California and around the nation, filling in the gaps at recession-battered shopping centers for a fraction of the regular rents.

Once limited to seasonal shops and dusty liquidation centers, pop-up stores are now being opened by some of the nation’s biggest retailers. It’s a trend that could reshape the nation’s retail landscape if it continues, diminishing the power of commercial landlords and making it easier for merchants to test new locations and products with little commitment.



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