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Friday, Sep 29, 2023



Dave Park


DDB Needham Worldwide Advertising/Los Angeles

Age: 54

Dave Park is into power and passion, and he gets most of his inspiration by surrounding himself with people who are passionate about their work.

Following his philosophy that clients need more than just a good advertising campaign, Park has diversified the L.A. agency into four marketing communications units advertising, direct marketing, sales promotion and entertainment marketing.

“It is important that a client have the ability to communicate on different levels,” Park said.

To that end, he works with the creative team to determine overall marketing strategies for all clients.

“It’s not at all uncommon for Park to roll up his sleeves and join in on meetings,” said Ken Kaess, president of DDB Needham’s U.S. operations in New York and Park’s boss. “He runs the agency with an open-door policy.”

Kaess worked under Park in the L.A. agency before being promoted to the parent office in New York.

“Back in the late 1980s, I came to him with an idea for representing clients in the entertainment business,” Kaess said. “It took just one two-hour dinner meeting for us to bond.”

It was Kaess’ love of entertainment and Park’s entrepreneurial instincts that helped launch the entertainment unit of the L.A. office, which counts Universal Pictures as a client.

“I have always approached agency work the same way a group process in which everyone focuses on one core aspect,” Park said.

When he can afford to get away, Park seeks solitude at his cabin in Big Bear and on annual boating trips to the Pacific Northwest. “Getting away to the outdoors provides me with the ability to refresh,” he said.

Julie Sable

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