MySpace will begin rolling out branded news and entertainment content from National Geographic, the New York Times and Reuters on its social-networking Web site.
The Beverly Hills-based site, which is owned by News Corp., said that no money will change hands in the deals. The media companies involved hope to use the popular platform to build brand recognition by posting their content, MySpace said.
Reuters will provide “odd news” updates to the site while the New York Times will include video reports of election news, movie reviews and wedding stories from its “Vows” section. National Geographic will provide content aimed at the site’s younger demographic with material from its upcoming “Taboo” TV series, which tells viewers how to be more environmentally conscious.
These announcements come less than a month after MySpace said it was starting its MySpace News section of the site, which is in the beta version. The news section will provide users with news feeds of articles from both news sites and blogs that will be broken down by main categories, such as sports, fashion and technology. Users will be able to vote on what news they think is most important.