El Segundo toymaker Mattel Inc. on Thursday announced a reorganization of its famous Barbie brand into one global brand management team.

Richard Dickson will serve as general manager and senior vice president for the Barbie brand. The new team will encompass the brand’s various business and creative groups, including fashion, toys, creative design and licensing.

“Our new structure (will drive) our legendary brand into the future,” Dickson said in a press release.