Live Nation Inc. said Wednesday that it has begun selling gift certificates for its show’s next year through Costco Wholesale Corp. retail stores.

The Beverly Hills-based record label and live entertainment venue owner and operator said it will sell the Amphitheatre Concert Pack card for $39.99 at 263 Costco locations nationwide. The card provides two lawn tickets to any amphitheater or two general admission tickets to any indoor venue Live Nation owns or operates.

Live Nation said the move is largely an effort to increase traffic at its many amphitheaters. Slow ticket sales at the venues have cut into Live Nation’s profits. Locally, the company operates the Gibson and other venues.

This is not the first ticket deal Costco has cut. The National Football League, a handful of movie theater chains and various Broadway shows sell tickets through the giant retailer.

Shares in Live Nation were flat at $13.29 in early trading Wednesday on the New York Stock Exchange.