The Los Angeles Memorial Coliseum has been the home to the National Football League’s Rams and Raiders, baseball’s Dodgers, college football’s USC Trojans and the 1932 and 1984 Summer Olympics, the Wall Street Journal reports.
Now, the company willing to shell out the most money will be able to stake a claim to the stadium, too. Officials with the Los Angeles Memorial Coliseum Commission, the public agency that operates the 85-year-old stadium, said Monday they are putting the name of the building on the market in an effort to finance more than $100 million in renovations.
Deals with companies to name sports facilities have become commonplace, yet the name of an iconic stadium — much less one in the second-largest U.S. media market — rarely gets put up for auction.
A rich history has made the Coliseum’s boosters bullish. They are predicting a deal valued at $6 million to $8 million a year. Plans call for spending more than $100 million during the next decade to buy a new video board and construct new bathrooms, concession areas and locker rooms at the 92,000-seat stadium.
Read the full Wall Street Journal story