For the second time in less than three months, a local English-language radio station is switching to Spanish-language programming. KMVN-FM (93.9), the home of deejay Rick Dees, is handing the microphone over to Grupo Radio Centro, which owns 14 stations in Mexico, on April 15.
“The station is certainly improving its ratings, but is currently not profitable,” Ryan Hornaday, a spokesman for Emmis Communications Corp., said Friday. “This is an opportunity to monetize the station and create additional liquidity.”
In January, Santa Monica-based Entravision Communications Corp. dropped the rock music format at low-rated Indie 103 (heard as a simulcast on both KDLD-FM in Santa Monica and KDLE-FM in Newport Beach) in favor of Spanish-language programming.
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