Plagued by aging facilities and competition from elite private schools, the school board in Los Angeles’ most exclusive neighborhood wants to license Beverly Hills High School on apparel, cosmetics and accessories.

Backers hope to capitalize on the school’s famous alumni — among them Nicolas Cage, Angelina Jolie and Richard Dreyfuss — and the revival of television’s 90210, the teen drama that made the school famous in the 1990s.

The merchandising idea dates back to the original Beverly Hills, 90210, which ran from 1990 to 2000 on Fox and followed a coterie of wealthy teens at the fictional West Beverly High. The show made the ZIP code synonymous with luxury and privilege, but the school district declined at the time to capitalize on the publicity.

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