Crown Media Holdings Inc. said Wednesday that its Hallmark Channel bought the rights to 99 movies from Walt Disney Co. in an effort to reach younger audiences.

The Studio City-based media company said the cable channel bought the rights to movies such as “Old Yeller” and “The Santa Clause,” for eight years. Financial terms were not disclosed.

The deal is an effort to draw Baby Boomers as well as their children to the network, with some movies airing as early as December. Other titles included were the originals and remakes of “Freaky Friday,” “The Parent Trap” and “The Shaggy Dog.”

Shares in Crown Media closed up 3.4 percent to $5.18 in trading Wednesday but quickly lost 2 percent to $5.07 in after-hours trading.