Walt Disney Co.’s Parks & Resorts division said late Wednesday that it has purchased 21 acres of oceanfront property on the Hawaiian island of Oahu to build its first hotel not associated directly with a theme park.

The resort, to be named the Ko Olina Resort & Marina, will be aimed at families with young children. It marks one of the entertainment giant’s boldest moves into the tourism market.

“Building a resort hotel in Hawaii is the next chapter in our effort to create immersive Disney experiences that allow families to reconnect and recharge in the areas of the world they most long to visit,” Disney Parks & Resorts Chairman Jay Rasulo said in a statement.

The Burbank-based company did not specify details about the hotel’s features but did say it will have 800 rooms. It also will offer time-share units. No initial price or estimates were given for the land or construction costs.

Traditionally, Disney’s hotels and resorts have been built near its 11 theme parks. But at a conference earlier this year, Disney said it was planning on expanding its resorts beyond theme parks. Earlier this year Disney announced it was doubling its cruise line fleet to four ships.