DirecTV Goes After Dish Customers

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DirecTV Group Inc. is taking advantage of a recent court ruling by offering certain Dish Network customers $150 to switch satellite TV providers.

The move by the El Segundo company comes after a U.S. Federal Appeals Court in Ft. Lauderdale, Fla. ruled that EchoStar, which sells the Dish Network satellite TV service, violated federal laws and stripped EchoStar’s right to transmit distant network channels, including NBC, ABC, CBS, and Fox channels.

Englewood, Colo.-based Echostar was penalized because the signals for network channels originate from a market outside the community in which a subscriber lives and Echostar did not compensate the local broadcasters. The ruling will prevent EchoStar from offering the channels after Dec. 1.

DirecTV is offering customers affected by this $150 along with free equipment and instillation to swipe the Dish Network customers.

Shares in DirecTV were up 21 cents to 21.67 in early trading Wednesday.

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