Hollywood special-effects studio Digital Domain Inc., which had wanted to go to market with a $78 million initial public offering this week, was having trouble closing the deal.

The Hollywood special effects studio, which had hoped to complete the IPO by Wednesday, now plans to sell shares whenever the market looks favorable.

San Francisco-based investment bank Thomas Weisel Partners, which served as underwriter for the offering, said Thursday that pricing of the deal is “day to day.”

Digital Domain was anticipating selling 6 million shares at $12 to $14 apiece.

The Venice-based firm has worked on movies such as “Titanic” and “Transformers” but has not turned in a profit in five years.