Bradley T. Cox
Cushman & Wakefield of California
Specialty: Highrise office leasing
Recent Deal: Brokering a 272,746-square-foot office lease in downtown Los Angeles for Arco Petroleum Products.
Brad Cox knows a thing or two about L.A.’s blue chip business class. He’s brokered enough tenant deals for them.
Besides Arco Petroleum, the deals involve 23,000 square feet of space for law firm Skadden, Arps, Slate, Meagher & Flom; 48,000 square feet for Wells Fargo Bank; and 208,000 for The Capital Group.
And that’s in an office market that remains far from robust.
Cox, an Indiana native, originally got into the commercial leasing business 17 years ago, coming to L.A. and signing on with the firm of Ashwill-Burke. He moved here from Arizona, where he had tried a couple of jobs after graduating from the University of Arizona with a degree in marketing.
“I found that I liked the entrepreneurial nature of the real estate business,” said Cox, who recently was named senior managing director at Cushman & Wakefield, which he joined in mid-1996 when it bought out his previous employer, MS Management Services. He describes Cushman & Wakefield as “an association of entrepreneurs.”
“Basically, when I moved from Arizona I was looking for a career that suited me, and this was it,” Cox said. He said commercial leasing rewards those who work hard and “leverage” their relationships by keeping their word and by always delivering.
It helps to feel comfortable dealing with high-level executives from all types of companies. “You have to identify and target specific tenants and brokers, identify who the decision-makers are, and work with them to put the transaction together,” he said.
A past co-chairman of Los Angeles Commercial Realty Association, Cox has seen the market rise and fall through several cycles, but has always managed to stay focused.
In addition to big leasing deals, he says, he’d like to keep on winning ballgames as a San Marino Little League coach whose team went 15-1 to win the state championship for 9- and 10-year-olds last year. Cox says he has found in his seven years of coaching that it can sometimes be harder than leasing.
“Managing the kids is easy,” he said. “It’s managing the parents that’s tough.”