There are no rules in branding, save for the law of the jungle. We live in a world where it’s possible to buy Nascar brand meat snacks, Burger King-themed underwear, Harley-Davidson cake-decorating kits. Money is no respecter of decency and logic. Personally, I love beer-flavored frosting.

But perhaps no brand hookup makes less sense to me than Ed Hardy — a tattoo-themed street wear imprint of fashion megalomaniac Christian Audigier — and wine. Yet there it was at my local Whole Foods, stacked in orderly end-cap pyramids.

& #8226;

Read the full

Los Angeles Times

story.