After trying his hand out in a variety of fields, Dale Everett has found his place in the advertising world.

“It combined all the interests I had,” he said, “From writing, film, photo, to creating a concept and building a team to see those elements through.”

In his newest position as creative director at Troika Design Group, a Hollywood-based company known for creating brand identities, he worked on the campaign for the launch of CW, the new network collaboration between CBS Corp. and Warner Bros. Entertainment.

Dale moved to Los Angeles after graduating from Syracuse University. He had started his studies in television and switched to film before settling on English with specialization in modern American Literature.

Everett’s first job in Los Angeles was as a researcher and writer for game show questions. Then he tried his hand at different ventures, from silk screening and photography, to working as a production assistant on sitcoms. It was after joining the broadcast design authority, Pittard Sullivan, that he settled on a career path.

His most notable campaign at Pittard was called the Black-White-and Yellow project for ABC, when the network launched a marketing campaign featuring its logo in black on yellow, with black and white portraits of network stars.

“Our big innovation was to say, yellow is the primary thing. Let’s shoot the talent in black and white. There were at least 20,000 images in three days. And this was pre-digital! The images were cut into montages and we spread all the contact sheets out and then, boom! There’d be that one gorgeous image.”

In his new position, Everett has contributed to projects from Food Network, E Entertainment, and HGTV.

“When I got into this industry I started from scratch,” he said. “Now, they’re being taught the ways of the advertising discipline in art or design school. As a manager, it’s interesting to put the right strengths together. To pull the team forward and together so the project can be as creative and functional as possible.”

He lives in Mount Angeles and enjoys traveling, reading, and biking.