52.1 F
Los Angeles
Tuesday, Mar 4, 2025
Log out
Subscribe
HomeNews
News

AT & T; Kicks Off Massive Ad Campaign

staff-author
By staff-author
82

AT & T; Inc., formed by SBC Communications’ purchase of AT & T; Corp, said on Thursday it is planning the biggest ad campaign in the history of either company in a bid to convince customers to stay as competition heats up from cable television rivals.


AT & T; spent about $20 million for advertising in the first nine months of this year and SBC spent roughly $255 million for the same period. While AT & T; did not reveal the cost of the ads, it’s estimated that AT & T; is spending hundreds of millions of dollars on this campaign. AT & T;, which will debut the ads on TV on New Year’s Eve, said it will spend more on this campaign than AT & T;’s or SBC’s past annual advertising budgets.


*

Read the full Reuters story

.

Previous article
Ex-Mattel Executive Gets Major Payment
Next article
Stocks Fall on Last Trading Day
staff-author
staff-author

Featured Articles

Related Articles

Commentary

OpEd: Before Crisis Strikes, Leadership Must Rise

Special Reports

Hospitality: Development Stalls

Technology

Yo Egg Grows Distribution Points

Marketing

Indian Firm Acquires Mob Scene

Manufacturing

Investors Rally for MPA After Strong Earnings

11150 Santa Monica Boulevard, Suite 350
Los Angeles, CA 90025
323-549-5225

Advertise with Us

About Us

Membership Center

Other Journals

© Los Angeles Business Journal

Los Angeles Business Journal Author ' + // image style settings '
' + 'tagDiv image style' + '' + '
' + ''; //inject our settings in the template - before
td_template_content = td_template_content.replace('
', td_our_content + '
'); //save the template jQuery('#tmpl-image-details').html(td_template_content); //modal off - click event jQuery(document).on( "click", ".td-modal-image-on", function() { if (jQuery(this).hasClass('active')) { return; } td_add_image_css_class('td-modal-image'); jQuery(".td-modal-image-off").removeClass('active'); jQuery(".td-modal-image-on").addClass('active'); }); //modal on - click event jQuery(document).on( "click", ".td-modal-image-off", function() { if (jQuery(this).hasClass('active')) { return; } td_remove_image_css_class('td-modal-image'); jQuery(".td-modal-image-off").addClass('active'); jQuery(".td-modal-image-on").removeClass('active'); }); // select change event jQuery(document).on( "change", ".td-wp-image-style", function() { switch (jQuery( ".td-wp-image-style").val()) { default: td_clear_all_classes(); //except the modal one jQuery('*[data-setting="extraClasses"]').change(); //trigger the change event for backbonejs } }); //util functions to edit the image details in wp-admin function td_add_image_css_class(new_class) { var td_extra_classes_value = jQuery('*[data-setting="extraClasses"]').val(); jQuery('*[data-setting="extraClasses"]').val(td_extra_classes_value + ' ' + new_class); jQuery('*[data-setting="extraClasses"]').change(); //trigger the change event for backbonejs } function td_remove_image_css_class(new_class) { var td_extra_classes_value = jQuery('*[data-setting="extraClasses"]').val(); //try first with a space before the class var td_regex = new RegExp(" " + new_class,"g"); td_extra_classes_value = td_extra_classes_value.replace(td_regex, ''); var td_regex = new RegExp(new_class,"g"); td_extra_classes_value = td_extra_classes_value.replace(td_regex, ''); jQuery('*[data-setting="extraClasses"]').val(td_extra_classes_value); jQuery('*[data-setting="extraClasses"]').change(); //trigger the change event for backbonejs } //clears all classes except the modal image one function td_clear_all_classes() { var td_extra_classes_value = jQuery('*[data-setting="extraClasses"]').val(); if (td_extra_classes_value.indexOf('td-modal-image') > -1) { //we have the modal image one - keep it, remove the others jQuery('*[data-setting="extraClasses"]').val('td-modal-image'); } else { jQuery('*[data-setting="extraClasses"]').val(''); } } //monitor the backbone template for the current status of the picture setInterval(function(){ var td_extra_classes_value = jQuery('*[data-setting="extraClasses"]').val(); if (typeof td_extra_classes_value !== 'undefined' && td_extra_classes_value != '') { // if we have modal on, switch the toggle if (td_extra_classes_value.indexOf('td-modal-image') > -1) { jQuery(".td-modal-image-off").removeClass('active'); jQuery(".td-modal-image-on").addClass('active'); } } }, 1000); })(); //end anon function -->