Business: Priceless Moments is an event planning and consulting company founded by Latanza Price, 29.
Price describes the company as a one-stop shop for events, from birthday parties to large-scale corporate functions.

Priceless Moments is a sole proprietorship, and Price partners with vendors for services such as catering, marketing, public relations and decor. Price said the company, which coordinates about two events a month, can assist with every stage of planning and will provide a reconciliation and cost analysis following each event.

Priceless Moments has worked on events including the ESPY Awards Pre-Red Carpet at Microsoft Theatre, the United Negro College Fund’s Scholars Breakfast at City Club Los Angeles and the Los Angeles Urban League Young Professionals 2019 Entertainment Summit & Next Generation Awards Brunch. It also helped with the logistics of several events leading up to NBA All-Star Weekend in L.A. in 2018.

Price left a decadelong career in corporate hospitality to pursue a passion she has had since she was 10 years old, when she started planning birthday parties for friends and family.

Priceless Moments has not let the pandemic halt its momentum. It hosted 15 events in 2020, including virtual galas and workshops and small in-person gatherings. Price said expansion outside of Los Angeles is the next step for the company. She said she has already curated parties for an influencer in Texas and the owner of a holistic wellness practice in Las Vegas.
Quote: “We devote all of our time to one client with one event, transforming each experience at a time and, most of all, just really articulating your event concept into a reality.”
Tip for other entrepreneurs: Remain consistent in the craft and skills you provide, and if you have passion and purpose, success will come.  

Keep reading the Black Entrepreneurs Month Special Report.

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