Tiltify works with celebrities and social media influencers on charity campaigns across a range of digital channels such as YouTube and Amazon.com Inc.’s Twitch streaming platform.
The seven-year-old company said 2020 has been the largest yet for fundraising through its platform. The numbers this year were boosted, according to Tiltify, by disasters such as the Australian wildfires and popular movements including the racial justice groundswell.
“This has been one of the most difficult years in recent history for America and around the globe, desperately catalyzing the need to support causes worldwide,” Tiltify Co-Founder and Chief Executive Michael Wasserman said in a statement. “Fortunately, our community of creators took to their platforms to leverage their influence for good.”
Tiltify said its latest funding will be used to expand its offerings “beyond traditional fundraising.” This will include building additional features for its platform such as visual overlays, animations, polls, rewards and milestone tracking.
To drive these changes, Wasserman said Tiltify aims to grow its team including “both experienced senior staff and more staff overall, especially in the development team.”
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