CAULIPOWER was born on a Pinterest fail. As the mom of two boys with celiac disease – an autoimmune disease leaving their bodies unable to process gluten – Gail Becker tried desperately to find nutritious, gluten-free options that weren’t filled with fat, sugar, salt and calories. Frustrated, she turned to a like-minded community of healthy hackers and stumbled upon recipes (lots of them) for cauliflower crust pizza. Becker’s creation tasted just fine, but it looked awful, her kitchen was a disaster and she had spent 90 minutes she didn’t have making a pizza crust.

Becker figured she probably wasn’t alone and in 2016 left her job as President of Edelman to take the entrepreneurial dive and create CAULIPOWER. Now CAULIPOWER is on a mission to reinvent our most favorite foods, one healthy meal hack at a time. CAULIPOWER’s first meal hack, cauliflower crust pizza, created a white-hot category right out of the gate. Today, CAULIPOWER is America’s favorite cauliflower crust pizza, the #1 better-for-you pizza, #1 gluten-free pizza, and fastest-growing frozen pizza brand in the U.S. In addition to cauliflower crust pizzas, the CAULIPOWER family of vegetable-forward meal hacks now includes baked not fried chicken tenders, flavored riced cauliflower, cauliflower tortillas, and sweet potato toast. CAULIPOWER is innovating the frozen food aisle – in more than 25,000 retail stores.

To this day, the company’s mission is to eliminate the need for consumers to choose between taste, convenience, and health. Plus, every CAULIPOWER purchase benefits the American Heart Association Teaching Gardens Network, a program installing edible teaching gardens in underserved public schools.

Return to Recap page

For reprint and licensing requests for this article, CLICK HERE.