We live in a time where, despite all our newfound “connectivity,” people feel more disconnected than ever. Social scientists, doctors and therapists alike are speaking up about the “crisis of loneliness;” people are suffering due to our digital addiction. There’s a tendency to “shut down” emotions to survive the many stresses of the day.

As more people search for authenticity and belonging, many are learning how to get in touch with, accept and communicate their emotions with vulnerability. MaeMae Jewelry, a female-founded Los-Angeles company, was created with that simple mission at heart, helping people love and accept themselves — and their feelings. Tapping into that goal through meaningful jewelry, thoughtfully curated gifts and welcoming energy, MaeMae's brick-and-mortar space is a visceral experience coupled with a retail store.

MaeMae started when the founder, Rheena Mae, wanted to give her older sister a gift during a very difficult breakup. Not being able to find the perfect gift, she decided to create her own one-of-a-kind necklace with a heartfelt affirmation about Trust. Today, MaeMae (a nickname for “little sister” in Chinese) is co-owned by Rheena Mae Bartolome and Heidi Linnebach — each a little sister in their own families — who are both committed to making the world a sweeter place through acceptance, love, kindness and encouragement. Through MaeMae, they channel their shared purpose, designing heartfelt jewelry collections and creating a space that brings joy to the community.

The gentle spirit of MaeMae Jewelry comes to life as guests enter the flagship store on Glendale Blvd. in artsy and historic Atwater Village. Warmth radiates from the front window, and guests see their jewelry being made right before their eyes. From writing down your dreams to pulling a fortune from the universe, entering this shop feels like you are being wrapped in a warm hug. Create your own one-of-a-kind bracelet at our signature stone bracelet bar, which offers 45 unique healing stones. Or, simply read the message cards behind the brand’s jewelry and you’ll walk out knowing you’re dope, you’re worthy and you are enough! Retail therapy never felt so good.

MaeMae Jewelry designs and manufactures affordable, high-quality, dainty jewelry locally in their Los Angeles headquarters. Each piece is handmade with loving intention and comes on an inspiring and affirming message card. The cards include sentiments that address life’s most emotional moments and valuable relationships. MaeMae ships to wholesale and direct customers all over the world but delivers a unique experience at their flagship store that can’t be duplicated. Visit the storefront on Glendale Blvd. in Atwater Village or shop by feelings online at maemaejewelry.com. Follow us on social @MaeMaeJewelry.

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