Lloyd Greif
President & CEO
Greif & Co.
Lloyd Greif is a proven cycle-rider and 40-year veteran of the southern California investment banking wars. During his storied career, his engagement with private equity firms has primarily revolved around selling his entrepreneurially owned and operated clients to them, although on occasion Greif has also represented private equity firms in their acquisitions or divestitures of portfolio companies. Greif’s client-first mantra is best epitomized by his uncanny ability to consistently obtain top dollar for his clients from the sale of their equity securities, either in merger & acquisition transactions or corporate financings. Although Greif does deals with private equity firms where appropriate, if a client wants the highest price possible at the closing of a sale transaction, he will typically sell the company to a strategic buyer that can pay more than a PE firm because of the cost-saving or revenue-enhancing synergies stemming from the combination of buyer and seller.
