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Thursday, Apr 25, 2024

2019 Leaders in Law Honoree: Rising Star

BOONE PARK

Co-Founder & General Counsel

Fair

Boone Park is the co-founder and general counsel at Fair Financial Corporation, a financial technology company that offers a forward-thinking alternative to traditional car ownership. In his role with Fair, Park has become one of the most knowledgeable experts on auto regulatory compliance in the United States.

Among his most significant achievements since co-founding the company just three years ago, Park led the company through several debt and equity financings that resulted in the company raising more than $1 billion in debt capital and more than $500 million in equity financing, including Fair’s December 2018 Series B equity funding round of $385 million led by the SoftBank Vision Fund. These funding rounds have been pivotal to permitting Fair to continue to innovate and expand its consumer offering.

Park also played a critical role in Fair’s partnership with Uber, announced in January 2018. To achieve this partnership, Park managed Fair’s acquisition of Uber’s $400 million leasing business, Xchange Leasing, and further led the company in a separate strategic partnership to become Uber’s exclusive long-term vehicle solution in the United States for drivers seeking vehicle access. Park is also leading Fair through its national rollout, having already successfully initiated operations in 19 states. Fair expects to be doing business across the nation within the next two years.

Before co-founding Fair, Park served as senior director and corporate counsel for TrueCar, an automotive pricing and information website for new- and used-car buyers and dealers. While at TrueCar, Park played an integral role in all aspects of legal operations, including managing regulatory compliance issues and providing legal support for business development, commercial and vendor transactions, marketing, and litigation. Before going in-house, Park was a senior associate in Alston & Bird’s Litigation Group.

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