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2019 Leaders in Law Honoree: General Counsel of the Year – Mid-Sized Private Company

WENDY MANTELL

Deputy General Counsel

Bird Rides, Inc.

Bird Rides, Inc. deputy general counsel, Wendy Mantell, is an experienced attorney admitted to practice in both New York and California. Mantell has substantial litigation and in-house counseling experience, and currently heads a worldwide departmental staff of 11 attorneys, managing such concerns as litigation, intellectual property issues, regulatory matters, and data sharing protocols, to name a few.

During her first year at Bird, Mantell facilitated three rounds of funding (two within her first five weeks at the company), managed diligence and disclosures, and served as a liaison between outside counsel and business. She has also overseen Bird’s IP portfolio, obtaining trademark and patent priority in many jurisdictions both in the U.S. and abroad; managed privacy risks with updates to Bird’s privacy policy; and implemented GDPR procedures, including training the company’s trust and safety, op specialist, EMEA, and engineering teams.

Mantell has also overseen Bird’s IP portfolio, obtaining trademark and patent priority in many jurisdictions both in the U.S. and abroad; managed privacy risks with updates to Bird’s privacy policy; and implemented GDPR procedures, including training the company’s trust and safety, op specialist, EMEA, and engineering teams. As an advisor, Mantell has also consulted on product changes, advised on marketing practices to avoid claims of deceptive marketing, or marketing in violation of spam, text and push message related laws; and consulted on Bird’s Platform initiative, drafting term sheet and long form, along with managing high risk litigation, including ADA class actions and product liability.

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