Chief Executive, Halo Top Creamery
Chief Executive, Halo Top Creamery
THE LATEST: The $2 billion ice cream brand founded by Woolverton in 2011 is focusing on international expansion and reportedly plans to begin selling its product in Asia in May. Halo Top also recently opened three brick-and-mortar scoop shops in Los Angeles.
BACKGROUND: Woolverton was working in Los Angeles as an attorney for Latham & Watkins when he began experimenting in 2010 with a mix of ingredients to create a low-calorie ice cream. Sales of the product quickly skyrocketed, largely propelled by the brand’s playful social media strategy. The company topped the Business Journal’s 2018 list of Fastest Growing Private Companies for the second year in a row with 17,621% revenue growth to $350.6 million in 2017. The company generated sales of $475 million in its most recent fiscal year.
WORTH NOTING: Woolverton had no experience in food retail or manufacturing when he started Halo Top.
YEARS ON THE LA500: 1
