Above and Beyond: CEO Ethan Brown speaks before the Nasdaq opening bell.

Above and Beyond: CEO Ethan Brown speaks before the Nasdaq opening bell.

In April, Nestlé launched in Europe a plant-based burger made of soy and wheat under the brand Garden Gourmet. The Swiss food producer will bring a version to the United States this fall under the Sweet Earth brand, a Moss Landing-based company Nestlé acquired in 2017.

Dubbed the Awesome Burger, Nestlé’s meatless contender will be made of yellow pea and other ingredients that help the patty mimic the texture of real meat. It will come in organic and nonorganic versions.

Tyson Foods plans to introduce hybrid patties made of pea protein and Angus beef this fall under the Raised & Rooted brand, expanding its plant-based offerings.

Brown said bring it on.

“It's a $1.4 trillion industry,” Brown told investors. “Getting more players in that are willing to market and tell the story, I think, is really important.”

Seifer points out the meat-substitute market is just a sliver of the broader meat market, and there’s plenty of room for growth.

Brown said that as Beyond Meat expands, it’s committed to staying away from genetically modified ingredients as part of its strategy as new entrants come into the market.

“We've got a tremendous lead in terms of distribution, in terms of brand awareness and a bigger innovation,” Brown said. “It is only going to get better.”

Manufacturing, retail and trade reporter Rachel Uranga can be reached at ruranga@labusinessjournal.com or (323) 556-8351. Follow her on Twitter @racheluranga.

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