SAG-AFTRA

SAG-AFTRA Photo by Ringo Chiu.

In the past few years, a wave of unionization has swept up workers at public radio stations including KCRW-FM (89.9) in Santa Monica and KPCC-FM (89.3) in Pasadena, and SAG-AFTRA has been their union of choice.

KPCC was at the vanguard of this labor movement, with employees there organizing in 2013. Last month KCRW’s 90 staffers made that station the most recent public radio outlet to unionize.

The trend has added to the coffers of Mid-Wilshire-based Screen Actors Guild-American Federation of Radio and Television Artists, which has organized workers at private sector radio stations for decades but until recently had limited representation of their public counterparts.

The unionization efforts have also brought about a rare kumbaya moment in business-labor relations. Management at public radio, which is enjoying financial growth while other media sectors are in turmoil, has welcomed SAG-AFTRA to the fold.

“We look forward to creating an even better work environment with our employees and SAG-AFTRA,” said Jennifer Ferro, president of KCRW. “We want to support our employees and build a positive working relationship inside KCRW.”

Ferro added, “We were one of the last large market public radio stations that hadn’t had union representation.”

The era of good feeling may continue so long as public radio “has a much more solid revenue generating model than commercial radio and other media,” said Michael Harrison, publisher of radio trade publication Talkers Magazine.

A unionized workforce, Harrison added, poses no looming threat to a public radio market that is “turning up its nose at commercial radio.”

Financial growth

Public radio in the United States has been a financial success story in the past decade, especially for the 123 affiliate stations under parent companies National Public Radio Inc. and American Public Media Group.

Total revenue for these stations reached $829 million in 2016, a 21% increase from 2008, according to a Pew Research Center report.

That gain is largely driven by individual giving to stations, which shot up 30% in the nine years tracked by Pew.

The majority of revenue for public radio stations comes from individual and corporate contributions. Government funding makes up about 5% of station finances.

While money is flowing in the public radio space, per Pew, commercial radio revenue has declined along with other media sectors.

“The public radio stations have evolved to become more like commercial radio stations in having a clear business model,” Harrison said.

That model of fundraising and soliciting donations from individuals and companies, Harrison added, is more successful than garnering traditional advertising revenue.

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